INSIDEA
Software and SaaS · Website concept

A payments API that sells with its code.

INSIDEA designed this homepage for a payments API for developers. Mintlake is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Mintlake concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Software and SaaS
Typeface
Sora
Design notes

Infrastructure that sells to developers. Code is the hero, glass panels and a deep glow signal premium, and nothing gets in the way of the first API call.

The brief

Developers decide in the first minute whether an API is worth trying. Put the first payment on screen before any marketing copy.

The direction

A midnight canvas, glass panels and a violet to blue glow. The hero is a code editor, with the captured payment, the webhook and the ledger entry it produces right beside it.

The detail

The sample payment is $49.00. A fee of 2.6% plus 25 cents comes to $1.52, and the $47.48 net is the same in the hero result card and in the ledger below.

Palette
Midnight
#07061A
Violet
#7B5CFF
Electric blue
#3D8BFF
Pink
#FF5CA8
Mint
#3EE6B0
Typography
Display
Sora
Text
Inter and JetBrains Mono

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