Gifts that arrive the way donors meant.
INSIDEA designed this homepage for a nonprofit donation and monthly giving platform. Boonfold is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Oranienbaum
A payments company that gives small and mid-size nonprofits donation pages, monthly giving, receipts and bank payouts, with a homepage that starts free signups: warm ivory, plum ink and apricot, a slender Didone display face and a tall magazine-plate photo of pantry volunteers loading a van.
The brief
Development directors lose money and trust when card fees eat into gifts and payouts arrive late or unclear. The page must show exactly what a donor pays and what reaches the bank, then start a free signup.
The direction
Calm and editorial, like a magazine spread, with a high-contrast Didone serif on warm ivory. The first screen shows a centered wordmark with links beneath it, the headline and one Start free button on the left, and a tall photo of volunteers loading crates into a pantry van, captioned as Plate 1.
The detail
A $50 monthly gift with the fee box ticked charges $51.54, so 12 gifts come to $618.48: $600.00 for the pantry and $18.48 in fees. Receipts go out in the nonprofit's own words, and the page leaves the exact wording to the board or accountant rather than promising tax language.
- Display
- Oranienbaum
- Text
- Libre Franklin
More software and saas concepts
See all 48
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
