Take cards anywhere the market sets up.
INSIDEA designed this homepage for a pocket card reader for market stalls. Bushelpay is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Lemon
A pocket card reader and simple sales app for farmers market vendors, food trucks and pop-up stalls that keeps taking cards when the signal drops, on a page that sells starter kits: sage paper, deep soil green, tomato red and earth brown, a heavy rounded display face and a big close-up of the reader on a weathered produce crate.
The brief
Market corners, parking lots and fairgrounds often have one bar of signal, so vendors send card customers to the ATM and lose the sale. The page has to show that the reader keeps selling offline, when the money lands, and sell a starter kit.
The direction
Earthy and cheerful, with sage, soil green and a tomato red button under a heavy rounded headline. The first screen is a product close-up: a palm-size sage reader sits big on a wooden produce crate with tomatoes and a scale blurred behind it, the wordmark floating over the photo and one Get a starter kit button.
The detail
The four stored jam sales of $18.00, $27.00, $9.50 and $11.00 plus 10 earlier ones at $221.00 make the 14 sales worth $286.50, and the Saturday close of $1,842.00 less the 2.75% fee of $50.66 is the $1,791.34 that lands Monday; the page says your bank decides when a deposit posts and that an offline sale can still decline when the reader reconnects.
- Display
- Lemon
- Text
- Mulish
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