See which channel built the pipeline.
INSIDEA designed this homepage for a B2B marketing attribution tool. Attrova is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Workbench
A B2B marketing attribution tool that gets revenue teams to book a data review: near-black graphite, cool white, a mint data line and a mustard highlight, a monospaced display face and a channel chart that reshuffles across three models.
The brief
Revenue teams argue about which channel built the pipeline because every model crowns a different winner. Show the same quarter under first touch, last touch and W-shaped models in the first screen, with a clear path to a data review.
The direction
A dark analyst console with a monospaced display face and mint and mustard accents. The hero is a pipeline-by-channel chart for a sample quarter where a model toggle moves credit between six channels while the $4.20M total stays fixed.
The detail
The 168 opportunities at an average of $25,000 make the $4.20M, and the worked deal splits its $25,000 as 3 × $7,500 plus 4 × $625 under W-shaped. The page says no model is the truth and keeps unmatched touches in their own bucket instead of spreading them across channels.
- Display
- Workbench
- Text
- Inter
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