Invoices out. Money in. Fewer chases.
INSIDEA designed this homepage for an invoice follow-up app for distributors. Duesday is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Jockey One
Receivables software that sends invoice reminders, pay links and call tasks for wholesale distributors, with a page that books demos with controllers: acid lime with black and olive, a condensed display face set in huge capitals, and a first screen that is the headline alone on faint ledger lines.
The brief
Distributors on net 30 carry hundreds of open invoices, and a lean AR team never has time to chase them all. The page has to show what slow payment ties up and book a demo with the controller.
The direction
Loud and flat: acid lime, black and nothing soft, with a condensed display face in capitals. The first screen is a type poster, the headline in huge black letters on two lines across the width over faint ledger lines, then one sentence and a black Book a demo button, with only the wordmark and a Menu button on top.
The detail
Plaskett's drop from 59 to 50 days is 9 days, and 9 days of $3.1 million in monthly sales is the $917,260 shown; Counter's $480 a month is the $5,760 billed yearly, and the calculator is labeled an illustration, not a forecast or a promise.
- Display
- Jockey One
- Text
- Inter
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