Every tap leaves a trail.
INSIDEA designed this homepage for a path analytics tool for mobile app teams. Forkwise is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Doto
Path analytics that shows the routes people take through a mobile app and where they leave, with a page that gets product managers to connect a sample app: dark navy with lime and periwinkle, a dotted pixel display face and a drawn river of user paths that splits into branches across the first screen.
The brief
Product teams draw their app as a straight line from Home to cart, but real people loop, back up and leave from screens nobody watched. The page has to show those routes on sample data and get a product manager to connect a test build.
The direction
Dark and technical, with lime and periwinkle lines on navy and a dotted pixel display face. The first screen is a drawn illustration: a river of thin path lines starts as one stream at the left and splits into lime and periwinkle branches toward the right edge, with the headline at middle left and one lime Connect your app button.
The detail
Home's 31,000 visits are 12,400 new plus 18,600 returning, and its six branches of 10,230, 6,510, 4,030, 4,030, 3,100 and 3,100 visits add back to 31,000 at 33, 21, 13, 13, 10 and 10 percent; the page promises the SDK never records typed text, screenshots or precise location.
- Display
- Doto
- Text
- Inter
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