Know which accounts are quietly leaving.
INSIDEA designed this homepage for account health analytics for SaaS teams. Seatrove is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Kalnia
Account-level usage analytics that shows B2B software customer success teams which customer accounts are growing into the product and which are going quiet, on a page that books demos: oxblood, bone, ink and a touch of gold, a sharp flared serif for headlines and a split first screen of an oxblood headline block beside a photo of a manager at a window desk.
The brief
Product analytics counts people, so one busy admin can make a fading customer account look healthy until the renewal is lost. The page has to show health by account, not by user, and book demos with customer success leaders.
The direction
Quiet and serious, with oxblood, bone and a flared serif. The first screen is a color split: the left half is a solid oxblood block with the bone headline and one Book a demo button, the right half an edge to edge photo of a customer success manager at a standing desk by a tall window.
The detail
The sample book's 8 growing, 7 steady and 5 at risk accounts hold $426,600, $311,400 and $207,000, which make the $945,000 of 2,625 seats at $360 a year, and the at risk share is the 21.9% the sorter shows; the page says Seatrove never reads message bodies or files and that its SOC 2 report is shared only under NDA.
- Display
- Kalnia
- Text
- Public Sans
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