Every carrier, one rate table.
INSIDEA designed this homepage for a freight rate comparison and booking platform. Lanecraft is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- M PLUS 1p
A freight platform that lets mid-size shippers compare carrier rates and book loads, with a homepage built around one shipment's full rate table: cool white, deep navy, cobalt and signal orange, a tight rounded sans display and a sortable rate table with a book button on every row.
The brief
Shipping teams still email several brokers and wait hours for prices on a single load. The first screen must show every carrier's all-in price for one real shipment, sorted and ready to book.
The direction
A bright operations desk: cool white, deep navy and cobalt, with orange saved for action. The hero shows 12 pallets from Chicago to Denver with 9 quotes, best and fastest rates called out, and a book button on each row.
The detail
The best rate breaks down as $1,431 linehaul, $356 fuel and $75 liftgate for $1,862, and the held invoice adds a $64 line to the $2,318 quote for $2,382. The page avoids promising savings, and says refrigerated and flatbed freight are not supported yet.
- Display
- M PLUS 1p
- Text
- Public Sans
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