Hire the hands that build things.
INSIDEA designed this homepage for hiring software for skilled trades shops. Tooljoin is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Software and SaaS
- Typeface
- Allerta Stencil
Hiring software for skilled trades employers, from electrical contractors to fabrication shops, with text-first applications and apprentice hour tracking, on a page that starts trials: concrete gray, ink, safety yellow and work-shirt blue, a stenciled display face and a collage of shop photos crossed by a yellow headline band.
The brief
Good welders and electricians are on a job site all day and will not fill out a long online application, so trades shops lose them to whoever calls back first. The page has to show applying by text, apprentice hours in one record, and start a free trial.
The direction
Shop-floor tough, with concrete gray, ink, safety yellow and a stenciled display face. The first screen is a photo collage: welding sparks, a scuffed hard hat and a trade school shop overlap under a centered wordmark, with the headline on a safety-yellow band across them and one Post a job button.
The detail
The calculator's 6 hires at a 75% acceptance rate need 8 offers, which at 40% need 20 interviews, which at 25% need 80 applicants, or 6.2 a week over 13 weeks; the page says Tooljoin exports apprentice hour reports but does not file anything with a state agency.
- Display
- Allerta Stencil
- Text
- Barlow
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