Build it where you live.
INSIDEA designed this homepage for a pre-seed fund for Midwest and South founders. Tillgate Ventures is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Stoke
A venture firm that writes pre-seed and seed checks for software founders in smaller Midwest and Southern cities and runs free office hours there, with a homepage that books a seat: night navy, cream, gold and brick, a sturdy flared display serif and a full-screen photo of a brick main street at blue hour with one lit upstairs window.
The brief
Founders building outside the coasts are often told to move before anyone will fund them, and a cold pitch feels like a long shot. The page must show free office hours nearby and the check sizes on offer, then get them to book a seat.
The direction
Quiet and warm, with night navy, cream type and gold accents. The first screen is a full-screen photo of a brick main street at blue hour with one lit upstairs office window, a transparent bar on top and a short cream serif headline with one cream button low on the left.
The detail
The topic counts of 8 first-customer, 9 hiring and 11 seed-round tables add to the 28 tables on the schedule, held in 14 cities across 10 states. The featured founders are listed because they host a table, not for how they are doing, and the page publishes no valuations or fund returns.
- Display
- Stoke
- Text
- Source Sans 3
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