Cover the show before doors open.
INSIDEA designed this homepage for an event insurance underwriter serving brokers. Showfare Event Underwriters is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Averia Serif Libre
A managing general agent that writes liability and cancellation cover for concerts, festivals and conferences through brokers: stage black, warm white, spotlight magenta and marquee yellow, a soft heavy serif display face and an event cover builder that prices covers and lists the documents to bind.
The brief
Brokers placing cover for a concert, festival or conference need a price and the exact documents to bind before load-in, not days of back and forth. Show the event details, each coverage with its premium and bind date, and the bind checklist in the first screen.
The direction
Stage lights: a stage black canvas with warm white type, spotlight magenta and marquee yellow, under a soft, heavy serif. The hero panel is a cover builder for a 2-day outdoor festival that prices liability and cancellation, offers weather and liquor add-ons, and lists the 8 documents needed to bind.
The detail
Liability at 17 × $380 is $6,460, which with $28,800 of cancellation and the $150 policy fee makes the $35,410 premium, and the 612 concerts, 341 festivals and 533 conferences add up to 1,486 events. Every price is labeled indicative for standard risks, and claims are something the desk aims to pay within 15 business days, not a promise.
- Display
- Averia Serif Libre
- Text
- Outfit
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