First check. Long patience.
INSIDEA designed this homepage for a seed-stage venture fund. Quarterlight Ventures is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Finance and capital
- Typeface
- Libre Baskerville
A seed fund that publishes its terms and its pace: warm paper, black and amber, a classic book serif and a live fund ledger.
The brief
Founders pitching cold want to know who reads the deck, how fast they will hear back and what the terms look like. Answer all three before the first email.
The direction
Quiet and bookish, with a classic serif over a clean sans. The hero is a Fund II ledger: fund size, check range, a histogram of reply days and how the investable capital is split.
The detail
The twelve first checks add to $13.0M, written, open and reserved capital add to the $51.0M investable, the reply histogram sums to 318 pitches with a median of 5 days, and nothing on the page mentions returns, multiples or exits.
- Display
- Libre Baskerville
- Text
- Red Hat Text
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