Finance and capital · Website concept

Solo is enough.

INSIDEA designed this homepage for a pre-seed fund for solo founders. Onewing Ventures is a fictional brand, so the names, people and numbers on the page are invented.

Onewing Ventures concept homepage, desktop — Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.

Industry: Finance and capital
Typeface: Sedgwick Ave Display

Design notes

A pre-seed fund that backs solo founders with a first check, a peer group and help with the first hire, with a homepage built to get founders to apply: hot coral, near-black ink, cream and electric blue, a loose hand-sprayed display face and a type-poster hero where the headline runs nearly edge to edge.

The brief

Solo founders are often told they need a cofounder to look fundable, and few know when they can afford a first hire. The page must show how long their money lasts, what the check comes with, and get them to apply.

The direction

Loud and personal, with a grainy coral field, black buttons and a loose spray-paint display face, balanced by cream sections lower down. The first screen is a type poster: a centered logo with links beneath, the huge headline nearly edge to edge, one short line and one black Apply button, with no photo.

The detail

In the example, $4,200 of personal costs and $600 of tools make the $4,800 monthly spend, so $38,000 of savings lasts 7.9 months, the $250,000 check stretches it to 60.0 months, and a $14,000 hire brings spending to $18,800 and runway to 15.3 months, above the 12-month line. The page never promises a yes, only a decision with written reasons within 21 days.

Palette

Coral

#FF6B57

Ink

#141414

Cream

#FFF4E8

Blue

#2D4BFF

Typography