INSIDEA
Finance and capital · Website concept

Hardware for a cooler planet.

INSIDEA designed this homepage for a climate hardware venture fund. Kilnstead Ventures is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Kilnstead Ventures concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Finance and capital
Typeface
Sono
Design notes

A venture fund that leads first checks in climate hardware and lines up pilot sites, with a homepage that gets founders to send a short deck: bone, forest green, ember orange and near-black ink, a mono display face and a split first screen with a glowing prototype furnace.

The brief

Climate hardware founders stall on where their first unit will run and who will build the second one. The page must show what checks the fund writes and which pilot hosts it brings, then get founders to send a deck.

The direction

Industrial and calm, with bone pages, forest green blocks and ember orange actions. The first screen is a color split: a forest green half with the headline and one button, and a photo of a glowing prototype furnace on a lab bench filling the other half.

The detail

The 31 host sites break into 12 industrial heat, 9 grid, 7 materials and 3 water, and the 22 companies are 15 from Fund I and 7 from Fund II. The fit filter is marked a guide to the fund's focus, not an offer to invest.

Palette
Bone
#F4F1EA
Forest
#1F3D2E
Ember
#E4692E
Ink
#1A1A1A
Mist
#C9D3CB
Typography
Display
Sono
Text
Inter

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