Your own front door, in town.
INSIDEA designed this homepage for a Denver infill townhome builder. Rowtree Homes is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Finlandica Headline
An infill homebuilder that puts townhomes on small lots in Denver's older neighborhoods and gathers an interest list for each release: linen, ink navy, clay and mint, a sturdy headline sans and a photo collage of a new brick row, a roof deck and a narrow kitchen.
The brief
First-time buyers and downsizers want to stay in the city but assume a new home there is out of reach. The page must show which plan fits them, where and when it opens, and get them on the interest list for the next release.
The direction
Friendly and urban, with clay and mint on linen and an ink-navy button. The first screen is a photo collage: a new brick-and-wood row on a tree-lined street, a rooftop deck and a bright kitchen, with the headline on a clay band across the street photo.
The detail
Sunnyside's 6, Baker's 4, Whittier's 8 and Jefferson Park's 5 homes make the 23 in the next four releases, and the Newel's three floors of 340, 690 and 680 sq ft add to its 1,710. The page calls its plans, prices and release quarters illustrative estimates that may change, and says plainly it does not make loans.
- Display
- Finlandica Headline
- Text
- Outfit
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