A second home on the bluff.
INSIDEA designed this homepage for a coastal condo development of second homes. Saltpine Residences is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Imprima
A 36-home low-rise condo development on a pine bluff in Oregon for second-home buyers and retirees, with a homepage that shows the setting and books on-site visits and video tours: sand white, sea blue, pine green and driftwood gray, a soft open sans display face and a loose collage of photo tiles of pines above the sea, a sunlit terrace and an oak kitchen.
The brief
Second-home buyers often live hours away, so they need to see the setting and trust that the place is cared for while they are gone. The page must show the bluff, the plans and the care program, then book an on-site visit or a live video tour.
The direction
Calm and coastal, in sand white with sea blue and pine green and a soft open sans for headings. The first screen is a photo collage: pines on a bluff above the sea, a sunlit terrace with two chairs and a pale oak kitchen, with the headline across the widest tile and one sea-blue button.
The detail
Three buildings of three floors with four homes to a floor make 36, the same as four plans of nine, and the 6, 5, 4 and 3 available homes per plan add to the 18 of 36 shown. Closing dates are planned, not promised: the purchase agreement sets them, and renderings and photos are marked as showing the setting and finish style only.
- Display
- Imprima
- Text
- Karla
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