A shoe factory, made into homes.
INSIDEA designed this homepage for a factory loft condo conversion. Tuckpoint Lofts is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Luxurious Roman
A 28-loft condo conversion of a 1910 brick shoe factory, with a homepage that tells the building's story and books hard-hat tours: soot black, paper cream, brass and brick red, a classic Roman display serif and an extreme close-up photo of an old steel window latch.
The brief
Buyers who want loft space near downtown need to see which lofts are still open and what living in an old factory will mean. The page must show the plans, prices and history, then book a hard-hat tour while the walls are still open.
The direction
Dark, warm and historic, with a classic Roman serif and brass accents. The first screen is a product close-up: a worn steel latch on a black factory window frame with rough brick beside it, under a transparent top bar, with the headline and one brass button.
The detail
The three plans hold 10, 14 and 4 lofts for the 28, with 6, 11 and 2 available for the 19 open and 9 under contract. Dues are given as an estimate of $0.42 a square foot, which matches the $319 and $748 quoted for 760 and 1,780 sq ft, and the footer says prices, dues and dates may change before closing.
- Display
- Luxurious Roman
- Text
- Manrope
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