Pick your homesite, then see what fits.
INSIDEA designed this homepage for a homebuilder. Thistlecombe Homes is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Epilogue
A homebuilder that sells the lot and the plan together: linen, ochre and slate blue, with a live site map of every homesite in the first screen.
The brief
New-home buyers cannot tell what a home really costs until a sales visit. Show the lot premium and the plan price together, before anyone calls.
The direction
Optimistic and grounded, in one bold geometric sans. The hero is a clickable site map of 48 homesites beside five plan cards priced base plus lot.
The detail
17 available, 9 reserved and 22 sold add to 48, and every move-in-ready price is base plus lot premium plus options at the posted option prices.
- Display
- Epilogue
- Text
- Epilogue
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