Your first home, by the train.
INSIDEA designed this homepage for a first-home condo developer near rail. Railbright Condos is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Philosopher
A developer of four-story condo buildings by suburban rail stations that teaches first-time buyers and builds an interest list: soft peach, cobalt, coral peach and sage, a soft humanist display face and a drawn scene of a lit building, a passing train and a bike rack.
The brief
First-time buyers rarely know what they can afford or what a condo really costs each month, so owning feels years away. The page must show which homes fit a budget, explain buying in plain words and collect interest list sign-ups.
The direction
Gentle and welcoming, with peach skies, cobalt for action and sage for calm. The first screen is a drawn scene made in code: a friendly four-story building with lit windows, a train gliding past and a bike rack, with the headline in the sky above the roofline.
The detail
For Plan 1A at $189,000, 3 percent down is $5,670 and closing about the same, the $11,340 the FAQ totals, and 34 of Ludwell's 39 homes went to first-time buyers. The page says Railbright is not a lender and calls the 6.5 percent rate in its budget helper an example.
- Display
- Philosopher
- Text
- Nunito
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