Your own bay. Your own door.
INSIDEA designed this homepage for a landlord of small flex bays. Shopbay Flex Bays is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Proza Libre
A landlord of small bays with roll-up doors for contractors, makers and small distributors, whose homepage fills open bays and books walkthroughs: dark slate, warm cream and teal, a sturdy humanist sans display face and a full-screen photo of a lit bay at sunset.
The brief
A plumber or cabinet maker working out of a storage unit and a driveway needs a real bay with a door that fits the van, on a lease they can read. The page must narrow the open bays to the ones that fit the work and book a thirty-minute walkthrough.
The direction
Dark, calm and practical, with plain cream type and one teal button. The first screen is a full-screen photo of a row of flex bays at sunset, one roll-up door open on a lit workshop, with a short headline and one button.
The detail
The lease tiers count 5 starter, 4 crew and 2 yard bays for the 11 open, and 58 bays less those 11 leaves the 47 leased bays in the tenant chart. Rent is not promised flat forever: it holds for the term, and renewals rise no more than 4% a year.
- Display
- Proza Libre
- Text
- Inter
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