We only work for tenants.
INSIDEA designed this homepage for a tenant-only office leasing brokerage. Elsmont Tenant Advisors is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Karantina
A tenant-only brokerage for teams of 10 to 150 whose homepage sizes the next office and books space calls: warm paper, deep ink, brick red and stone, an enormous condensed display face and a type poster headline that fills the first screen.
The brief
Growing companies often sign the renewal their landlord sends, through a broker who may also work for the building, and run out of desks a year later. The page must explain why a tenant-only broker matters and book a free space strategy call.
The direction
Plain-spoken and confident, ink on warm paper with one brick-red accent and a serif for reading. The first screen is a type poster: the headline in huge condensed letters across three lines, with one short sentence and one button below.
The detail
The calculator's 8,250 sq ft of desks, 1,100 of meeting rooms, 1,870 of support and 1,683 of building share add to 12,903, rounded to the 12,900 midpoint, and $1.25 a square foot on that is the $16,125 fee the FAQ quotes. Past lease terms are labeled as results, not terms it can promise.
- Display
- Karantina
- Text
- Source Serif 4
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