See the slab before it ships.
INSIDEA designed this homepage for a natural stone importer for the trade. Calcavera Stone is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Gilda Display
A natural stone importer whose showroom serves architects and designers and lets them hold slabs by lot: near-black, warm ivory, brass and a quiet gray-green, an elegant high-contrast display serif and a lot browser with a sample-kit tray.
The brief
Designers lose the exact slabs a client approved when another buyer takes them first. Show each lot's finish, size and slabs left, a way to hold them by number and a fast sample kit in the first screen.
The direction
Gallery hush, with a high-contrast serif in ivory on near-black and brass accents. The hero is a lot browser of new arrivals, each with finish, slab size and slabs left, plus a tray that fills as you pick samples.
The detail
The six new lots in the browser plus the 35 more on the racks make the 41 lots in Building C, and lot 2207's 8 sold and 14 available slabs are its 22. On color the page hedges plainly: screens vary, so samples come from the same lot and a specialist walks the slabs with you.
- Display
- Gilda Display
- Text
- Jost
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