Warm all winter. All electric.
INSIDEA designed this homepage for an all-electric heat pump homebuilder. Kilowick Homes is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Geom
A small Minnesota builder of all-electric heat pump homes in neighborhoods of 20 to 60 homes, with a homepage that compares energy costs with a gas home and books model tours: snow white, spruce green, lemon and mint, a geometric display sans and a half-screen photo of a solar-roofed home in snow at blue hour.
The brief
Families want lower energy bills but worry that an all-electric home will not keep up in a Minnesota winter. The page must explain each system simply and get buyers to book a model home tour.
The direction
Fresh and wintry, with spruce green, snow white and a bright lemon button. The first screen is a color split: a solid spruce block with the headline and one lemon button on the left, and an edge-to-edge photo of a new home with solar panels in light snow on the right.
The detail
The 2,240 sq ft home runs $137 a month against $164 for a code-minimum gas home, which is the $27 a month and $324 a year the page shows, and the Two-Story plan card carries the same $137. The page calls every figure an estimate, not a promise of future bills.
- Display
- Geom
- Text
- Plus Jakarta Sans
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