INSIDEA
Construction and commercial real estate · Website concept

A clear plan before the first shovel.

INSIDEA designed this homepage for a construction manager for schools. Cantrex Builders is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Cantrex Builders concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Construction and commercial real estate
Typeface
Encode Sans Expanded
Design notes

A construction manager at risk that builds schools and civic buildings and shows school boards a clear preconstruction plan: bright white, schoolhouse red, deep slate and chalkboard green, a wide expanded sans and a precon timeline for one elementary school.

The brief

School boards have to vote on a construction price without seeing how it was built up or whether it will hold. Show the project's estimate checkpoints, board votes and groundbreaking on one timeline in the first screen.

The direction

Civic and clear, with a wide expanded sans in slate on white and red and green markers. The hero is a timeline for an 86,000 sq ft school from design through bids, with estimate checkpoints, board meetings and the latest estimate measured against the board budget.

The detail

The GMP lines of $35,600,000, $2,529,600, $1,139,200, $1,068,000 and $427,200 add to $40,764,000, which sits $516,000 under the $41,280,000 board budget. The page does not claim a perfect record: it says 26 of its 31 GMPs were set at or under the board's budget.

Palette
White
#FFFFFF
Red
#B5302A
Slate
#253238
Green
#3E6B55
Paper
#F5F3EF
Typography
Display
Encode Sans Expanded
Text
Encode Sans

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