Your land. Your house. Our crew.
INSIDEA designed this homepage for a custom homebuilder on owners' land. Plotwise Homes is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Fredericka the Great
A North Carolina builder that puts custom homes on land the buyer already owns and handles the well, septic and drive, with a homepage that books lot walks: chalkboard green, chalk white and warm yellow, a chalk-style engraved display face and a drawn chalk scene of a sloped lot with a farmhouse being sketched in.
The brief
Landowners in rural North Carolina want a house on their lot, but the well, septic, power and driveway feel like separate problems with unknown costs. The page must show what site work their land will need and roughly what it costs, then book a free lot walk.
The direction
Hand-drawn and friendly, like a site plan sketched on a chalkboard, with one warm yellow button. The first screen is a drawn scene in chalk lines: a gravel drive curving up a sloped lot to a farmhouse being sketched in, with a well, a septic tank and a drain field downhill.
The detail
The Crosscut at $468,000 for 2,340 sq ft is the stated $200 a square foot, and the Halflap at $356,000 for 1,680 sq ft is about $212. On wells the page admits nobody knows the depth until the rig is drilling, so the range covers up to 300 feet and the contract sets $28 a foot past that.
- Display
- Fredericka the Great
- Text
- Cabin
More construction and commercial real estate concepts
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