Storefronts for the people who run them.
INSIDEA designed this homepage for a family landlord of main street storefronts. Cobwell Street Properties is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Mate
A family landlord that restores historic brick storefronts in three Ohio river towns and leases them to local shops, cafes and restaurants, with a homepage that filters open fronts and books walk-throughs: cream, forest green, brick red and sand, a soft old-style serif and a wide captioned photo of restored storefronts.
The brief
First-time shop owners need a front they can afford, a kitchen that is ready and a landlord who will help with the build-out. The page must show every open storefront with its rent and get local business owners to book a walk-through.
The direction
Warm and editorial, like a small-town magazine, with green type on cream and a brick accent. The first screen is a magazine page: a large serif headline across the top, a short standfirst and one wide captioned photo of a restored brick block at sunrise.
The detail
The three towns' 13, 11 and 7 storefronts make the 31 owned, split into 22 leased and 9 open, and a $16,500 hood repaid at $275 a month takes the stated 60 months. The page only says a front comes open about once a month, with no promise of when.
- Display
- Mate
- Text
- Libre Franklin
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