Poured, cured and on schedule.
INSIDEA designed this homepage for a structural concrete subcontractor. Slabworth Concrete is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Domine
A structural concrete subcontractor that pours slabs, tilt-up panels and foundations for industrial builds and shares its live crew schedule with general contractors: charcoal, chalk white, curing-blanket yellow and cement gray, a sturdy bookish serif and a two-week pour board.
The brief
General contractors pick a concrete sub on whether it will hold their schedule, and most only find out after the first missed pour. Show the crews, the pours, the weather holds and the cylinder results in the first screen.
The direction
Heavy and grounded, with a charcoal canvas, chalk text and curing-blanket yellow for what is next, under a solid serif. The hero is a two-week pour board by crew with yardage, rain holds and moved pours, plus a detail card for the next slab placement and its latest cylinder break.
The detail
The 11 pours listed for Oct 26 to Nov 6 add to the 2,314 cu yd in the board's summary, and 418 of 436 pours started on time is the 96% the page claims. It also says outright that jobs under about 400 cu yd are better served by a local flatwork crew.
- Display
- Domine
- Text
- Barlow
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