Sunday dinner, the long table way.
INSIDEA designed this homepage for a Sunday-only Italian supper club. Nonnaday Supper Club is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Oregano
A Sunday-only Italian supper club with one family-style seating at two long tables, plus private weeknight dinners, whose homepage sells seats and counts platters for groups: terracotta, cream, olive and mustard, a casual hand-lettered display face and a drawn long table seen from above.
The brief
Guests want to know what a shared Sunday table is like and whether their group can sit together, while party hosts need to know how much food to order. The page must sell seats and help groups count platters.
The direction
Warm and festive, terracotta, cream, olive and mustard with a casual hand-lettered display face. The first screen is a drawn scene of a long table seen from above, with pasta, bread, wine glasses and arms reaching in, and the headline in cream across the tablecloth with one button.
The detail
The five weeknight platters at $52, $46, $72, $26 and $30 add to $226 for four guests, the $56.50 a guest the page quotes, and the closing line's 17 of 48 seats matches the 48 seats at two tables. The kitchen uses nuts, so the page will not promise a nut-free plate.
- Display
- Oregano
- Text
- Lato
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