Pulled by hand, ten minutes ago.
INSIDEA designed this homepage for a hand-pulled noodle counter with pickup. Mendoodle Noodle Bar is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Shippori Antique
A 30-seat, walk-in-only hand-pulled noodle counter with online pickup, with a homepage that gets a hungry person to a pickup time in about a minute: near-black, bone, chili red and warm brown, a sturdy Japanese-style display face and a close overhead photo of one steaming bowl with noodles lifted on chopsticks.
The brief
Lunch crowds want a hot bowl fast and do not want to queue or guess when it will be ready. The page must let them build or pick a bowl, see the price and allergens, and lock a pickup time in under a minute.
The direction
Dark, warm and appetizing, with chili red as the only loud color. The first screen is a product close-up: one speckled ceramic bowl fills most of the screen as chopsticks lift a ribbon of noodles from the broth, with the headline in the dark margin at left.
The detail
The $14 beef broth plus the $5 shank make the $19 No. 1 ticket, the mushroom broth at $12 with $3 tofu and $2 bok choy make the $17 No. 2, and 11:54 am plus ten minutes rounds up to the 12:05 pm pickup. The page says outright it has no gluten-free noodles and cannot make a bowl safe for celiac disease.
- Display
- Shippori Antique
- Text
- Work Sans
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