Vows in the old mill.
INSIDEA designed this homepage for a wedding venue in an old textile mill. Loomhall is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Noto Sans Display
A wedding venue on the third floor of a 1911 textile mill that helps couples see whether their guest list fits and check a date: cream, iron black, oxblood and gold, a tall condensed sans display face and a loose collage of photos of the hall, a loom wheel and candlelit freight doors.
The brief
Couples with long guest lists worry the room will not fit everyone, or that guests will end up behind a column. The page must show the space, test a guest count against a real floor plan and get a date request in.
The direction
Industrial and warm, with oxblood and gold accents on cream and a tall condensed sans for headings. The first screen is a photo collage: the long brick hall set for dinner, a cast-iron loom wheel and candlelit freight doors, with the headline on a solid oxblood tile.
The detail
The Long Room's 120 by 36 feet make its 4,320 sq ft, the planner's 10 feast tables of 20 seat its 200 guests, and each deposit is 30% of its fee, $4,350 on a $14,500 Saturday. The rates leave catering to the caterers' own prices and say sales tax is not included.
- Display
- Noto Sans Display
- Text
- Inter
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