Made for one day only.
INSIDEA designed this homepage for a wedding and celebration cake studio. Lacegrove Cakes is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Pinyon Script
A by-order wedding and celebration cake studio with tastings by appointment, whose homepage turns a guest count and a date into tiers, a price and a tasting: petal pink, cocoa, blush and sand, a formal script display face and a full-screen photo of a tall lace-piped white cake.
The brief
Couples know their guest count and date but not how many tiers they need, what it costs or when to order. The page must turn those two facts into a sized cake, a price and a booked tasting.
The direction
Soft and romantic, blush and cocoa with a formal script display face. The first screen is a full-screen photo of a tall white cake with piped lace on a marble stand by a window, with the script headline and one button in the open space.
The detail
The planner's 130 servings are the 6, 8, 10 and 12 inch tiers at 12, 24, 38 and 56 slices, priced $95, $150, $225 and $310 for the $780 estimate, with a 30% deposit of $234. The kitchen uses wheat, nuts, dairy and eggs, so the page will not promise any cake is free of them.
- Display
- Pinyon Script
- Text
- Lora
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