Roasted Tuesday. In your cup Thursday.
INSIDEA designed this homepage for a small-batch roaster with bean subscriptions. Jitterline Coffee Roasters is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Kufam
A small-batch coffee roaster with a standing-room espresso bar and beans shipped every two weeks, with a homepage that sells subscriptions and gets home recipes right: bold cobalt, white, apricot and navy, a wide geometric display face and a split first screen of solid cobalt beside a roaster's cooling tray full of fresh beans.
The brief
Home brewers buy good beans, then guess at the scoop and the grind and wonder why the cup tastes nothing like the one at the bar. The page must give them an exact recipe, tell them how many bags they need and sign them up for a box every two weeks.
The direction
Bright, confident and modern, with white type on cobalt and an apricot accent. The first screen is a color split: the left half a solid cobalt block with the headline and one button, the right half a photo of a drum roaster's cooling tray churning fresh beans.
The detail
Two pour-over cups use 30 g of coffee to 480 g of water at 1:16, which comes to 420 g over two weeks, so 2 bags of 680 g cover it with 260 g to spare for $32. The page gives a freshness window of about day 4 to day 30 and hedges it with most coffees rather than all.
- Display
- Kufam
- Text
- DM Sans
More food, hospitality and leisure concepts
See all 32
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
