Hot at six.
INSIDEA designed this homepage for a neighborhood donut shop. Dawnglaze Donuts is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Jua
A neighborhood donut shop open from 6 am until the trays are empty, with a homepage that shows today's flavors and builds a dozen for pickup: hot pink, chocolate brown and sprinkle yellow, a fat rounded display face and a type poster of three huge stacked words.
The brief
Early customers want to know which flavors are still on the rack before they drive over, and office managers need boxed dozens ready by start time. The page must show today's trays and let people build a dozen to hold for pickup.
The direction
Loud, playful and early, with fat rounded letters on hot pink and sprinkle yellow for the action. The first screen is a type poster: the three-word headline stacked to fill almost the whole height over a scatter of drawn sprinkles, with one yellow button and no photo.
The detail
The starting box holds six classics at $2.75 and two specials at $3.75 for the $24.00 shown, and each dozen sits $6 under singles: $27 against $33 for twelve classics and $39 against $45 for twelve specials. The page will not promise any donut is free of allergens, since everything shares one fryer.
- Display
- Jua
- Text
- Rubik
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