Cabins on the lake, since 1956.
INSIDEA designed this homepage for a 1950s lake cabin court that welcomes dogs. Dockfern Lake Cabins is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Monoton
A restored 1956 motor court with 14 cabins on a small Minnesota lake, with a homepage that helps families and dog owners pick a cabin on a lake map: night navy, cream, coral and pine green, a striped neon-style display face and a drawn dusk scene of cabins, a canoe, a dock and a rising moon.
The brief
Families and dog owners need to know which cabin sleeps their group, takes their dog and sits on the water before they call. The page must narrow 14 cabins to the right one and its nightly rate.
The direction
Retro and warm, like an old motel sign glowing over a lake at night. The first screen is a drawn scene made in code: cabins around a teal lake, pines, a canoe, a dog on the dock and a moon rising, with the neon-style headline in the sky and one button.
The detail
Nine dog-friendly cabins and five dog-free ones make the 14, and the 14 canoes are 8 on lakefront shores plus 6 on the dock rack. The page says plainly there is no lifeguard and swimming is at your own risk.
- Display
- Monoton
- Text
- Outfit
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