INSIDEA
Food, hospitality and leisure · Website concept

Taste the hillside, glass by glass.

INSIDEA designed this homepage for a family estate winery. Aubrelle Estate Winery is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Aubrelle Estate Winery concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Food, hospitality and leisure
Typeface
Lancelot
Design notes

A family estate winery that books seated tastings and sells its library vintages direct: ivory paper, deep claret, vine green and a thin gold rule, an elegant decorative serif and a tasting reservation picker.

The brief

Visitors want to know which tasting suits them and whether a table is open before they drive out. Show the three flights, open seatings and the fee waiver in the first screen.

The direction

Quiet and classical, with an elegant serif on ivory and a fine gold rule. The hero is a reservation picker with flight, date, party size and five seatings, ending in a summary where buying 3 bottles waives the $70 fee.

The detail

The six library wines' 38, 64, 29, 51, 42 and 87 bottles add to the 311 left, and the sample library order of $120, $92 and $68 comes to $280 with the $70 Estate fee for two waived. Shipping is offered only where state law allows, with an adult signature required.

Palette
Ivory
#FAF6EE
Claret
#5E1A2B
Vine
#5B6B3A
Gold
#B8975A
Ink
#2B1A1E
Typography
Display
Lancelot
Text
Lato

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