Twenty-five minutes by ferry, then quiet.
INSIDEA designed this homepage for a seasonal island inn reached by ferry. Isleward Inn is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Inknut Antiqua
An eleven-room inn on a car-free island reached by a 25 minute passenger ferry and open April to October, with a homepage that lines up ferry times with open rooms: sea-salt white, deep navy, sage and sand, a heavy old-style serif and a tall magazine-style photo of the inn's clapboard side above the beach grass.
The brief
Guests worry about missing the last boat, arriving before the room is ready or booking a room for nights the ferry does not suit. The page must line up each day's crossings with check-in, checkout and the rooms free for the whole stay.
The direction
Quiet and literary, like a travel magazine, with navy type on salt white and plenty of space. The first screen is an editorial page: a large heavy serif headline at left beside a tall captioned photo of the inn's white clapboard side and a path through beach grass.
The detail
Four Dune, four Harbor, two Gable rooms and The Lookout make the eleven rooms, and the summer timetable lists seven crossings, matching six a day plus the Friday and Saturday evening boat. The ferry map is marked not to scale for navigation, and the footer says ferry times can change with the weather.
- Display
- Inknut Antiqua
- Text
- Libre Franklin
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