A key kept for you since 1924.
INSIDEA designed this homepage for a 32-room hotel in a former 1924 bank. Keyholt Hotel is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Jacques Francois
A 32-room downtown hotel in a 1924 bank with a cocktail bar in the old vault, whose homepage tells the building's story and lets guests hold a specific room: bottle green, cream, brass and fern green, a classic old-style serif and a big close photo of a brass room key on a green leather fob.
The brief
Travelers choosing a boutique hotel want the building's story and a say in exactly which room they get. The page must tell the bank's history and let guests hold a specific room number.
The direction
Dark and clubby, bottle green with cream and brass and a classic old-style serif. The first screen is a big close photo of a brass room key on a green leather fob lying on marble in low side light, with the headline in the shadow and one button.
The detail
The room types add 6, 12, 6, 5 and 3 to the 32 keys, with 12 king rooms, 5 corner kings and 3 suites making the 20 king beds, and room 502 at $279 for 2 nights holds at $558. It promises the room number you pick, but says that if a repair takes it out, the desk calls before you travel with the closest match.
- Display
- Jacques Francois
- Text
- Libre Franklin
More food, hospitality and leisure concepts
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