Two weeks, one backpack, Vietnam.
INSIDEA designed this homepage for a budget group travel agency for ages 18 to 35. Wanderbolt Trips is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Gasoek One
A Denver travel agency that sells budget group trips to travelers aged 18 to 35, and a homepage that shows where a budget gets you: off-white, black, electric lime and cobalt, chunky display capitals and a trip finder that filters twelve departures by budget, length and region.
The brief
Young travelers on a budget want a real trip with real people, and they need to know what the price covers before they commit. Show a featured trip with its length, price and group, plus every departure that fits their budget, in the first screen.
The direction
Loud and fresh: chunky capitals on off-white and black, with lime and cobalt. The hero panel is the featured Vietnam departure beside a trip finder whose budget, length and region sliders filter a grid of twelve departures with seats left.
The detail
Beds $420, transport $380, leader $240, activities $230 and meals $120 make the $1,390 Vietnam price, as does $250 today plus 3 payments of $380, and 707 of 1,040 travelers is the 68% who came solo. The page says plainly that flights and the required travel insurance are not included.
- Display
- Gasoek One
- Text
- Rubik
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