INSIDEA
Food, hospitality and leisure · Website concept

Small wedding. Whole heart.

INSIDEA designed this homepage for a small wedding house for up to 30 guests. Kinsmere House is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Kinsmere House concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Food, hospitality and leisure
Typeface
Quando
Design notes

An 1890s house for elopements and small weddings of up to 30, open weekdays and weekends, whose homepage shows what every wedding includes and what it costs: sage, cream, rust and mist, a sturdy flared serif and a sage block beside a photo of a parlor with chairs facing a dried-flower arch.

The brief

Couples planning a small wedding worry it will feel like less than a full one, and want to see what is included and what it costs. The page must show open weekdays and a clear price for their headcount.

The direction

Fresh and grounded, sage and cream with rust accents and a sturdy flared serif. The first screen is a color split: a solid sage block with the headline and one button on the left, and an edge-to-edge photo of a parlor with chairs facing a dried-flower arch on the right.

The detail

The $4,740 estimate is the $2,400 weekday fee, 6 extra people at $45, the $450 officiant and dinner for 18 at $90, and the weekend version costs the $1,200 gap between the two house fees. It is labeled an estimate, not a quote, until a written quote confirms it.

Palette
Sage
#5E7560
Cream
#FFFDF8
Rust
#B4552E
Mist
#E3E8DE
Forest
#2F3D32
Typography
Display
Quando
Text
Mulish

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