Travel together, with every detail handled.
INSIDEA designed this homepage for a small-group tour agency for travelers over 55. Journeyhall Escorted Tours is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Roboto Serif
A Charlotte travel agency that runs escorted small-group trips for travelers over 55: soft white, navy, heritage burgundy and sea-glass blue, a sturdy text serif at large sizes and a departure calendar with pace, leader and seats left for each trip.
The brief
Older travelers want to know how much walking a trip involves, who will look after them and whether there is still a seat. The first screen has to show departures by month with pace, leader and seats left in large, easy type.
The direction
Calm and very readable: soft white, navy text and burgundy and sea-glass accents, with a sturdy serif set large. The hero is a 2027 departure calendar open on September, with each trip's leader, pace and seats, and Ireland expanded to show walking miles, solo rooms, dates and price.
The detail
The months hold 2, 2, 3, 4 and 2 trips for 13 departures, matching the leaders' 3, 3, 4 and 3, and September's four groups of 24 make 96 seats with 28 open. The page hedges on mobility: a cane or walker usually works on Easy trips, but the coach is not wheelchair accessible.
- Display
- Roboto Serif
- Text
- Atkinson Hyperlegible
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