Married at the edge of the Pacific.
INSIDEA designed this homepage for a clifftop wedding venue on the Pacific. Murrelet Bluff is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Kaisei HarunoUmi
A clifftop wedding venue on the Mendocino coast that hosts one wedding a day, with a homepage that helps couples pick a date and a ceremony time from the sunset: warm shell, deep navy, sand and sea mist, a refined serif display face and a full-screen photo of white chairs facing the ocean at sunset.
The brief
Couples choose this bluff for the sunset, but the sunset moves by hours over the season and good dates go fast. The page must show the sunset and a ceremony start for any date, whether it is open and what it costs.
The direction
Calm and coastal, with soft shell paper, navy text and sand accents. The first screen is a full-screen photo of guests on white chairs facing an arch and the ocean at sunset, with the headline in the sky, one button and a transparent top bar.
The detail
The 109 weekday, 30 Friday or Sunday and 5 Saturday dates add to the 144 of 214 open, and each deposit is 30% of its fee: $2,370 of $7,900, $3,270 of $10,900 and $4,170 of $13,900. The page admits summer fog often lifts by evening, though not always.
- Display
- Kaisei HarunoUmi
- Text
- Figtree
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