Seven stops, two miles, one long lunch.
INSIDEA designed this homepage for a small-group walking food tour company. Morselway Food Tours is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Piazzolla
A walking food tour company that runs small-group tasting walks through the old Orlstead Market, with a homepage laid out like a printed guidebook: cream paper, paprika red, olive and ink brown, a bookish serif display and an illustrated route map with seven numbered stops and the walking minutes between them.
The brief
Guests want to know how much they will eat and how far they will walk before paying for a food tour. The first screen must show the route, what is tasted at each stop, the walking between them and how big the group gets.
The direction
A warm printed guidebook, with cream paper, a bookish serif and paprika red for the route. The hero map numbers seven stalls, labels each walking leg in minutes and lists every tasting beside it.
The detail
The six legs of 6, 8, 4, 10, 6 and 8 minutes make the 42 minutes of walking, and 2 h 48 min of tasting plus 42 minutes is the 3 h 30 min walk; two adults at $89 come to $178. The page says plainly it cannot make the walk safe for celiac guests.
- Display
- Piazzolla
- Text
- Karla
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