Smoked overnight. Sliced until it runs out.
INSIDEA designed this homepage for a roadside barbecue joint with catering. Oakhaze Smokehouse is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Oi
A roadside barbecue joint in Arkansas that sells smoked meat by the pound until it runs out, with a homepage that shows what is left today and prices a catering order: charcoal, cream, ember orange and smoke brown, a heavy wedge-serif display face and a photo collage of the smoker, sliced brisket and picnic tables.
The brief
People driving out for barbecue do not want to arrive after the brisket is gone, and party hosts do not know how many pounds to order. The page must show what is left today and turn a headcount into a catering order.
The direction
Smoky and hand-lettered, with a dark charcoal page, cream type and ember orange buttons. The first screen is a photo collage: the smoker at dawn, a brisket tile carrying the headline and one button, an ember tile with the hours and the picnic tables at dusk.
The detail
The board's 18, 31, 9 and 12 lb left add to the 70 lb left of 346, and the birthday spread's $320, $190, $60, $60 and $80 make $710, or $17.75 a guest for 40. The page never promises a sell-out time, saying only that it depends on the day.
- Display
- Oi
- Text
- Archivo
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