INSIDEA
Food, hospitality and leisure · Website concept

Dinner tonight, from 5:30.

INSIDEA designed this homepage for a neighborhood restaurant. Eastwold Kitchen is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Eastwold Kitchen concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Food, hospitality and leisure
Typeface
Libre Bodoni
Design notes

A neighborhood restaurant that lets guests book their own table: warm paper, ink and tomato red, a high-contrast Didone serif and tonight's tasting menu in the first screen.

The brief

Diners want to see tonight's menu and an open table without calling during service. Put both in the first screen.

The direction

Quiet and classic, with a high-contrast Didone serif. The hero sets tonight's five-course tasting at $68 beside a booking panel for the dining room, the chef's counter and the walk-in bar.

The detail

The dining room, counter and bar add to 48 seats, the 16 dining room times run every 15 minutes from 5:30 to 9:15, and booking 30 days ahead from Friday, October 30 lands on Sunday, November 29. The allergy answer will not promise a kitchen free of nuts or shellfish.

Palette
Paper
#F4EFE6
Ink
#1C1A17
Tomato
#C9412B
Olive
#6B7A3A
Card
#FBF8F2
Typography
Display
Libre Bodoni
Text
Work Sans

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