Lunch for the whole team, labeled.
INSIDEA designed this homepage for an office lunch caterer with labeled meals. Noonbell is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Food, hospitality and leisure
- Typeface
- Geologica
A Minneapolis office lunch caterer that delivers individually labeled meals for team meetings and training days, with a homepage built around the order: clean white, charcoal, tomato red and basil green, a compact modern sans display and an order calculator that turns headcount and diets into carriers, labeled meals and a $777 total.
The brief
Office managers ordering for a meeting spend lunch standing by the table matching wraps to people and diets. The first screen must take a headcount and dietary needs and show exactly what arrives and what it costs.
The direction
Clean and bright, with white and charcoal, tomato red for action and basil green for diets. The hero calculator sets 42 people with 9 vegetarian and 4 gluten free, then shows 8 packed carriers and the full price before checkout.
The detail
29 standard, 9 vegetarian and 4 gluten-free meals make 42, the eight carriers hold 6, 6, 6, 6, 5, 6, 3 and 4 for the same 42, and 42 at $18.50 is $777.00. The page will not promise a meal is free of allergen traces.
- Display
- Geologica
- Text
- DM Sans
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