Storm passed. Now the roof.
INSIDEA designed this homepage for a storm and hail roof repair company. Hailmend Roofing is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Capriola
A Wichita roofer that repairs hail damage and books free storm inspections with dated photos for the insurer: sky blue, navy, sun yellow and coral, a rounded display face and a drawn house whose roof peels back into its layers under falling hail.
The brief
After hail, homeowners need to know what is damaged and what to show their insurer, without being pressured into signing on the driveway. The page must book a free storm inspection and help them gather dated photos first.
The direction
Bright and friendly, sky blue with navy text and a rounded display face. The first screen is a drawn scene: a house whose roof peels back into shingles, underlayment and decking while hailstones hang in the air, with the headline and one booking button on the left.
The detail
The sample report counts 9, 6, 3 and 2 hits across its 4 test squares for 20 in all, and 2 plus 1 dented vents for 3. The page never says insurance will pay: only the insurer decides, and the roofer will not absorb a deductible.
- Display
- Capriola
- Text
- Nunito Sans
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