Steel over barns, cabins and farmhouses.
INSIDEA designed this homepage for a metal roofing crew for rural buildings. Fairtimber Metal Roofs is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Freeman
A family crew in Gorlund, Wisconsin that puts standing-seam steel roofs on barns, cabins and farmhouses, and the homepage sorts requests by building and books a site visit: charcoal, cream, barn red and gold, a heavy condensed display face and a photo collage of a red barn, a rain-streaked seam and a cabin in the pines.
The brief
Rural owners want a rough idea of what goes on a barn or cabin and what a square costs before anyone climbs up, but every roof is different. The page must sort the request by building, pitch and footprint and book a site visit to measure.
The direction
Rugged and dark, with heavy white display type on charcoal and barn red accents. The first screen is a photo collage: a red barn under a new charcoal roof, rain running down a seam and a cabin in the pines, with the headline across the largest tile and one button.
The detail
The six 2026 roofs add 34.8, 19.2, 10.2, 29.2, 18.4 and 2.0 squares to the 113.8 in the job book, and 5, 4, 3, 4, 3 and 1 crew days to 20. The price ranges are labeled as 2026 figures and not a quote.
- Display
- Freeman
- Text
- Work Sans
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