One slate at a time.
INSIDEA designed this homepage for a historic slate and cedar roof repair crew. Cawdell Slate & Shake is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Arbutus Slab
A crew of four that repairs slate and cedar shake roofs on old houses, churches and town halls, with a homepage that takes repair requests with photos: near-black, warm paper, copper amber and slate blue-gray, a soft slab display face and a huge close-up of one weathered slate in a gloved hand.
The brief
Owners of old slate and cedar roofs are often told to tear the whole roof off when a few pieces and the flashing are the real problem. The page must help them name their roof and send the right photos so a repair can be priced before anyone climbs.
The direction
Dark, quiet and craft-focused, with copper tones and a soft slab serif. The first screen is a product close-up: a single blue-gray slate held in a gloved hand fills the right two thirds, with a short headline low on the left.
The detail
The identifier's 6 slates at $42 come to $252, so the rough cost shows the $480 minimum visit, and the $185 estimate visit is credited to the repair. The page never promises a repair over a replacement; it says a softened roof gets that verdict in writing at the visit.
- Display
- Arbutus Slab
- Text
- Libre Franklin
More home services concepts
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