Every unit, every season.
INSIDEA designed this homepage for an HVAC contractor for apartment buildings. Bayloft Mechanical is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Science Gothic
A heating and cooling contractor that keeps small and mid-size apartment buildings running on seasonal service plans and answers no-heat calls at any hour: cobalt, cream, signal red and navy, a heavy wide display face and enormous stacked cream words.
The brief
Landlords and property managers dread the winter night a boiler fails and tenants start calling. The page must sign buildings up for a seasonal plan priced per unit and take no-heat calls at any hour.
The direction
Bold and graphic, with cream type on deep cobalt and red accents. The first screen is a type poster: the headline stacked edge to edge in enormous letters, with one short line and a single button, and no photo.
The detail
The planner's 18 units at $108 a year make $1,944, the same as 12 months at $162, and the 6-unit minimum explains why a 4-unit building pays $30 a month on the $5 plan. The page hedges on scale, saying larger complexes usually need a full-time engineer, and no repair over $400 goes ahead without the manager's OK.
- Display
- Science Gothic
- Text
- Work Sans
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