Warm old houses, no oil truck.
INSIDEA designed this homepage for an old-house heat pump installer. Furnell Heat Pumps is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Home services
- Typeface
- Doppio One
A two-crew installer that moves old New England houses off oil and propane, with a homepage built to book a free home walk-through: deep night navy, cream, ember orange and steel blue, a sturdy rounded display face and a full-screen winter dusk photo of a snowy farmhouse.
The brief
Owners of drafty old houses doubt a heat pump can keep up on a cold night, and they fear torn-up plaster and a vague quote. The page must show what a house like theirs needs and get a free walk-through on the calendar.
The direction
Calm and wintry, with warm ember accents against a dark night sky. The first screen is a full-screen photo of a snowy clapboard farmhouse at dusk with a heat pump on a stand by the porch, a short white headline and one button.
The detail
The sample farmhouse adds 2 outdoor units at $6,400 ($12,800), 6 heads at $3,150 ($18,900) and one $1,850 oil tank removal to the $33,550 shown in the sizer. Rebate amounts are left off the page because programs change, and go on the written price instead.
- Display
- Doppio One
- Text
- Source Sans 3
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